Mortgage brokers are in a prime position to capitalize on the recent lower mortgage rates.

Lower rates re-open opportunities for homeowners who missed earlier waves. Brokers can run campaigns like “Missed the last refi boom? It’s not too late”. Lower rates boost affordability, pulling more buyers back into the market.

Buy More Mortgage Leads: With rates easing, intent is high—purchased leads convert better now.

Call, email, and text past leads who didn’t qualify or didn’t move forward when rates were higher. They’re far more likely to reconsider.

Rate Alerts & Education: Send weekly updates: “Here’s what a 0.25% drop saves you on a $400k loan.”

You need to be the Speed-to-Lead broker: Offering pre-approval same-day services.

You need to Play the Long Game. Even if borrowers hesitate, capture them now with rate watch programs. Set alerts and follow-ups so when rates move again, you’re first in line.

Mortgage brokers can maximize this time period of lower rates by re-engaging old leads, buying new leads at scale, educating consumers, and leveraging speed plus lender variety to stand out. The brokers who act immediately capture the biggest wave of borrowers before competition heats up.